Product as A Symbol: Reading its Cypher Script
نویسندگان
چکیده
منابع مشابه
Japanese Garden as a Physical Symbol of Japanese Culture
A’ view of nature within the framework of garden and in relation with human needs and drives that satisfy theneed to be rooted has caused the representation of nature in garden to be regarded as cultural heritage. Garden and garden designing are suitable cases for us to study cultural characteristics and traits. Thus, human beings have searched their eternal interest in an ideal and unattainabl...
متن کاملThe Australian cigarette brand as product, person, and symbol.
OBJECTIVE To examine, for dominant Australian cigarette brands, brand identity (overriding brand vision), brand positioning (brand identity elements communicated to the consumer), brand image (consumers' brand perceptions) and brand equity (financial value). DESIGN Tobacco industry documents, articles from retail trade publications since 1990, and current brand advertising from retail trade p...
متن کاملA Multi-Level Perception Approach to Reading Cursive Script
Reading cursive script involves elements of visual perception at one level of processing and those of language perception and understanding at a higher level. The problem is approached as one in which a word image is transformed through a representational hierarchy of levels based on descriptions that use points, contours, features, letters, and words. Global control is hierarchical unti l an i...
متن کاملSymbol-string sensitivity and children's reading.
In this study of primary school children, a novel 'symbol-string' task is used to assess sensitivity to the position of briefly presented non-alphabetic but letter-like symbols. The results demonstrate that sensitivity in the symbol-string task explains a unique proportion of the variability in children's contextual reading accuracy. Moreover, developmental dyslexic readers show reduced sensiti...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: International Journal of Management Studies
سال: 2018
ISSN: 2231-2528,2249-0302
DOI: 10.18843/ijms/v5i4(1)/17